Review of Amsterdam Airport Schiphol

Page reviewed 2014-11-06

77 Recommendations:

Publish posts more often.
Create more engaging posts.
Review the length of your posts.
Respond to posts by others more frequently.
Improve your timing.

Learn more

Page Information

Pagename: Amsterdam Airport Schiphol [Visit]

Category: Airport [Visit]

Username: Schiphol

You have registered your username. Good!
Usernames allow you to easily promote your business, brand or organization's presence on Facebook with a short Page address.

Website: http://www.schiphol.nl/

You have given your website in your information. This allows your visitors to easily navigate to your website for more information.

About: Information specified.

You have provided a presentation for your organization. This gives the visitor information about you and what to expect if they choose to follow you on Facebook.

Location: Schiphol, Netherlands

Milestones: 1

Milestones are a great way of telling your company's story. You should add more milestones to highlight moments that you are proud of or want to emphasize.

Pages liked: >10

You like several other Pages. Very good! We do hope that you interact with these Pages on a regular basis.

Here are some Pages you like:
Rotterdam The Hague Airport
Airport

Glendale Group B.V.
Food/beverages

Hotel Ibis Amsterdam Airport
Hotel

Page Performance

Likes: 288,435

Wow, there are a lot of amazing things you can do with 288,435 likes.

Likes Growth: N/A

We couldn't calculate your Like Growth for the last month.

PTAT: 27,365

You have a lot of engaged followers. That's great!

Engagement Rate: 9.49%

The Engagement Rate is calculated by taking the total PTAT (people talking about this) and divide by the total number of likes. Your Engagement Rate is 9.49 % which is really good!

Checkins: 2999850

Posts by Pages

Posts per Week: 1.01

One post per week is not good enough. Make your Page interesting with more posts.

Likes, Comments & Shares per post: 673

With that amount of likes, you should be able to activate more followers with your posts. Time to break your pattern and try something new. Try to post about a current and engaging event, post something funny or try Promoted Posts in order to boost your engagement.

Posts per type:

38.5% 46.2% 15.4%

By having a good variety in your posts, your fans never get bored and they can always expect something new and exciting.
The variety in your posts is A-OK!

Timing: Slightly off.

So close! You publish many posts between 12 - 15 (GMT). But posts published between 09 - 12 (GMT) engage more users.

Length of posts: Between 100 and 500 characters.

The majority of your posts are between 100 and 500 characters. It is recommended that you write shorter posts since shorter posts generates more response from your followers.

Curiosity: A good amount of questions.

Asking your fans lots of questions? Of course you do - perfect!

Hashtags: Using.

Nice! You are using hashtags in your posts which expose your brand to more users.

Comments:

Something might have gone wrong when we imported Amsterdam Airport Schiphol's posts. Only 13 posts could be retrieved which may be a result of you not publishing any more posts or that we are not allowed to obtain more from the Facebook Graph API.
Because of this, our analysis may not be correct.

Posts by others

Everyone can post to your timeline? Yes.

Posts by fans: Happens on a daily basis.

Response Rate: Poor (76%).

To create satisfied followers and customers you need to respond to more posts by others.

Response Time: 957 minutes.

Users write to you and you are quick to answer them. Excellent!

Comments:

The most common times that users write to you are between 18 - 20 (GMT).
You have some unanswered Posts by others which need your attention. Take a look.

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Page Comparison

Amsterdam Airport Schiphol

Average
LikeRank

Average in
Airport

Similar
Brands

Similar Brands			LikeRank
1		Rotterdam The Hague Airport	89
2		Doorstart vliegveld Twente	81
3		Eindhoven Airport	77
4		Amsterdam Airport Schiphol	77
5		Groningen Airport Eelde	58
	See more statistics

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Date	Post	Likes	Comments	Shares

2014-10-06	Dagje Schiphol. Wie wil er niet op plaatsen komen waar dat normaal niet...	2034	125	183
2014-11-03	Win een Personal Shopper en shop je kerstoutfit op Schiphol Plaza! Tag...	633	711	123
2014-08-15	Prepare for landing! Bekijk hier filmpje 2 vanuit de cockpit van een...	1110	84	202
2014-10-23	Thanks for sharing Stefan! #SchipholFanfoto	993	27	41
2014-08-26	De wondere wereld op Schiphol! Een super mooi filmpje van de KLM en...	994	55	13

Unanswered Posts by Others - Amsterdam Airport Schiphol

Date	Post	Comments

2014-11-01	arrived in Amsterdam airport	0
2014-10-30	Heb er mee van Londen naar Sydney (Qantas) gevlogen met ruim 550 passagiers. Geweldig vliegtuig....	0
2014-10-23	GOOOOOOOH 95 Jaar Wonderful Go On Ga door en In de toekomst Walla ...	0
2014-10-18	You land with the plane and it is immediately....... magic	1
2014-10-17	Sunrise 17 October 2014	0

Review of Amsterdam Airport Schiphol

77

Recommendations:

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Page Comparison

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Top 5 Posts by Amsterdam Airport Schiphol

Unanswered Posts by Others - Amsterdam Airport Schiphol

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