Review of MSP Airport

Page reviewed 2013-09-26

91 Recommendations:

Create more engaging posts.
Respond to posts by others more frequently.
Ask more questions to your fans.
Respond to your fans questions and comments more quickly.
Improve your timing.

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Page Information

Pagename: MSP Airport [Visit]

Category: Airport [Visit]

Username: Mspairport

You have registered your username. Good!
Usernames allow you to easily promote your business, brand or organization's presence on Facebook with a short Page address.

Website: www.mspairport.com

You have given your website in your information. This allows your visitors to easily navigate to your website for more information.

About: Information specified.

You have provided a presentation for your organization. This gives the visitor information about you and what to expect if they choose to follow you on Facebook.

Location: Saint Paul, United States

Milestones: 10

You have added several milestones and displayed for your visitors what achievements you have accomplished.

Pages liked: >10

You like several other Pages. Very good! We do hope that you interact with these Pages on a regular basis.

Here are some Pages you like:
US National Weather Service Twin Cities Minnesota
Government organization

St. Croix Promotions & Retail
Retail and consumer merchandise

SmarterTravel
Website

Page Performance

Likes: 14,754

Nice, there are a lot of amazing things you can do with 14,754 likes.

Likes Growth: 5%

You have received a lot of new fans the last month. <br />Good job!

PTAT: 3,724

You have a lot of engaged followers. That's great!

Engagement Rate: 25.24%

The Engagement Rate is calculated by taking the total PTAT (people talking about this) and divide by the total number of likes. Your Engagement Rate is 25.24 % which is really good!

Checkins: 539760

Posts by Pages

Posts per Day: 0.85

You publish posts on a daily basis. Nice!

Likes, Comments & Shares per post: 88

You should be able to activate more followers with your posts. Try to improve your timing in order to engage your followers.

Posts per type:

83.3% 8.3% 8.3%

By having a good variety in your posts, your fans never get bored and they can always expect something new and exciting.
The variety in your posts is A-OK!

Timing: Way off.

You publish many posts between 00 - 03 (GMT). But posts published between 21 - 24 (GMT) engage more users.

Length of posts: Between 100 and 500 characters.

The length does matter. The majority of your posts are between 100 and 500 characters long, which is appreciated by your followers!

Curiosity: You should ask more questions.

There are two major advantages to pose questions to your fans. It activates your fans leading to greater visibility for your Page and at the same time providing you with answers to questions that may be crucial for your company's sales and marketing.

Hashtags: Using.

Nice! You are using hashtags in your posts which expose your brand to more users.

Comments:

Your fans seems to responding best to Photos. Especially Photos posted between 21 - 24 (GMT).
To know more about what posts your followers like, check your Page's top posts.

Posts by others

Everyone can post to your timeline? Yes.

Posts by fans: Happens on a daily basis.

Response Rate: Bad (40%).

You need to respond to posts that others write to you.

Response Time: 3186 minutes.

Users write to you, and you answer them. But you would benefit from responding more quickly.

Comments:

The most common times that users write to you are between 15 - 17(GMT) and the most common days are Fridays.
You have some unanswered Posts by others which need your attention. Take a look.

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Page Comparison

MSP Airport

Average
LikeRank

Average in
Airport

Similar
Brands

Similar Brands			LikeRank
1		MSP Airport	91
2		Los Angeles International Airport (LAX)	86
3		San Francisco International Airport (SFO)	84
4		Rochester International Airport-Rochester, MN	81
5		Columbia Metropolitan Airport (CAE)	80
	See more statistics

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Lead Source:
Lead Source Detail:

Date	Post	Likes	Comments	Shares

2013-09-11	This morning at 7:50 a.m. MSP Airport paused for a moment of silence on...	349	16	98
2013-09-18	Our water bottle filling stations have already eliminated more than...	278	19	17
2013-09-06	Thanks to Ryan A for taking and sharing this photo of Terminal...	137	8	17
2013-09-18	Best two-hour layover? MSP Airport, of course! Thanks Yahoo Travel and...	113	10	13
2013-09-07	Did you know that MSP Airport supports more than 76,340 jobs (19,800...	142	5	4

Unanswered Posts by Others - MSP Airport

Date	Post	Comments

2013-09-20	on da run	0
2013-09-19	Entering MPLS. :-)	0
2013-09-12	Line up for 30L yesterday.. Thankful to those who make it safe for us to still fly and also being...	0
2013-09-06	[no text]	1
2013-09-06	[no text]	0

Review of MSP Airport

91

Recommendations:

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Posts by others

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Top 5 Posts by MSP Airport

Unanswered Posts by Others - MSP Airport

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